“All Hands on Deck” Music Video Review

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R&B singer Tinashe made waves last summer with her sexy, danceable track, “2 On”, featuring Schoolboy Q. A few months later in October of 2014, she released her debut studio album, Aquarius. The album featured other hip-hop artists such as A$AP Rocky and was met with great success from critics, who praised its production and lyrics. Personally, Tinashe brings me back to the late 90’s and early 2000’s when R&B princesses like Aaliyah, Ashanti, and Cassie dominated the scene. It’s been a while since we’ve seen a soulful yet sultry singer who can both sing and dance. It’s clear that Tinashe has worked her ass off to become a viable player in the R&B industry, and for that she deserves much credit. She brings a refreshingly modern twist on this image, which comes through with full force in her latest release, the music video for the 9th track off Aquarius, “All Hands on Deck”. “All Hands on Deck” is arguably one of the best tracks on Tinashe’s debut album. The beat immediately caught my attention as subtle yet extremely catchy. The video opens with clips of an industrial truck-loading field, fenced within a “No Trespassing” zone. As the camera switches between shots of the rugged setting and Tinashe with or without a dance squad, the artist engages in some very carefully choreographed moves. Her confidence when singing lyrics like, “kiss the old me goodbye, she’s dead and gone,” only works to emphasize her dancing prowess. Once the chorus hits, we see a head-on shot of her and 6 other dancers arranged in a checkered form, dancing inside of open tractor-trailer backs. While the lyrics bump, “all hands on deck,” Tinashe and her dancers do catchy twerk-like motion in sync with the beat.

The second half of the video is a bit more dynamic. We still get shots of her shaking and grooving, but interspersed with images of her walking and chilling with others. Aesthetically, the video is very tastefully done as well. Her outfits and those of her dancers are never overwhelming, they always look fresh and clean. I especially love her spray-painted on white knee socks once the video turns from day to night (which is done through a time lapse of the silhouette of factory chimneys. Although the video is quite serious, Tinashe certainly brings an air of playfulness. She doesn’t come off as contrived either, which is an easy mistake for many females in the music industry today. Even Kanye tweeted the video, with the line “I really like this video…” If that doesn’t say something about Tinashe’s potential to make it big, I’m not sure what does. And if you don’t believe me, just go check it out for yourself!

 

http://www.youtube.com/watch?v=kxUdFQ6N_OI

Image Source: http://genius.com/

Laura Yoor&b