Artists you should know: The Internet
Meet: The Internet. Composed of Odd Future’s Syd tha Kid (Syd Bennett) and Matt Martians (Matt Martin) as well as Jameel Bruner, Midtown Pat, and Christopher A. Smith, the group creates music that’s difficult to fit into a category—soul, R&B, and electronic don’t really do it justice. Syd went to my high school, but she managed to top my disdain for the school when she actually transferred out after two years. Basically, The Internet quite literally hits close to home. Odd Future has a much stronger presence in Los Angeles than they do across the country in general. Their buzz worthy ability to offend the masses and their praise worthy ability to create their empire truly from scratch, however, have made them a more common name from state to state.
Syd and Martians became close while collaborating under Tyler, The Creator in OFWGKTA. Syd took on the role of DJing and producing during her time with Odd Future while Martians focused on illustration and design in addition to producing. The Internet differentiates their selves quite a bit from Odd Future, though, replacing harsh, controversial rap verses with smooth, deeply layered pieces. The differentiation in the group’s tones seems to be largely thanks to both Syd and Martians’ backgrounds in production, and that becomes even more evident when you listen to their work.
The two also stepped out of their comfort zones with their new work. The first time Syd even sang on an official song was with The Internet, although you wouldn’t be able to tell by just listening, like in their song Dontcha where she takes the lead vocally:
Eventually, their friendship led to the creation of music, and they released their first album “Purple Naked Ladies” under Odd Future Records, making it the first Odd Future album to be released under the label. Ever since, the group has been continuously increasing their following through their close ties with Odd Future as well as their recent stint touring with Mac Miller.
The group also gained substantial buzz following the release of their “Cocaine” music video three years ago where Syd officially came out. At the time, this led to increased discussions pertaining Odd Future’s supposed, collective homophobic mindset displayed in their lyrics, as they supported one of their core members before, during, and after she officially came out. The hype didn’t distract them, though, as they went on to create quite a bit more music, including a well-received collaboration with Raleigh Ritchie on his album “Black and Blue Point Two”.
The Internet has been bringing a fresh sound to the world of music for a few years now, and they deserve much more recognition than the already stable basis of support they have received thus far. Check out their Spotify artist page to get a better idea of what their work really entails!
[image source: http://www.theguardian.com/music/2011/dec/21/new-band-internet-odd-future]