Burberry Acoustic Sessions
Most of us know Burberry as a luxury British brand with overpriced coats and plaid prints. But missing from that analysis is the existence of a highly integrated digital strategy, which the company excels at. From a musical standpoint, Burberry does far more than sell outfits to Britain’s elite. Burberry engages consumers in the culture of their brand, specifically through their Burberry Acoustic campaign. Burberry Acoustic is a campaign that integrates custom music videos and exclusive interviews from musical talent across the United Kingdom. Burberry’s chief creative officer says that the project showcases “young British bands that Burberry believes in.” The campaign was launched in 2010 as a way to give emerging British artists more visibility while simultaneously promoting Burberry products. But listeners don’t need to sport a Burberry trench coat to take advantage of the mesmerizing acoustic sounds these gifted artists possess. Wearing clothing from the company, the featured musicians showcase unique and diverse sounds, all backed by the breath of wind and set against the backdrop of the scenic United Kingdom.
Top Ten Burberry Acoustic Sessions:
“Water” Jack Garratt
Powerhouse vocals and a stellar instrumental performance make this one of Burberry’s standout acoustic sessions. “Water” begins as a subtle yet stunning track but progressively moves into a fiery ballad.
“Rio” by The Mispers
The Mispers bring a more alternative sound to the Burberry Acoustic collection. “Rio,” both listenable and out of the ordinary, is an exemplary track by this alt-rock quintet.
“Hope” by Jake Issac
Instantly mesmerizing, Jake Isaac’s “Hope” is a powerful, emotion filled balled that showcases the talent’s song-writing abilities and vocal prowess.
“Come Into My Arms” by Lion Bark
Lion Bark’s harmonies make “Come Into My Arms” far more than just another acoustic track. The delicate strumming of the accompanying guitars only enhances the already captivating vocals.
“Back to Back” by Wolf Gang
Wolf Gang’s entire discography boasts an impressive indie-rock sound. But Burberry Acoustic’s recording of “Back to Back,” set to the utterances of chirping birds is an even stronger track than the album version. It is natural and sincere; the things Burberry acoustic sessions seem to bring out in all of its featured artists.
“I’ll Move Mountains” by Roo Panes
Over the past few years, Roo Pane has found many fans drawn to his folk sound and presence. But he actually gained major recognition through Burberry’s campaign. “I’ll Move Mountains,” the track that put Roo Panes on the map is both pure and natural, everything a folk song should be.
“Country Song” by Jake Bugg
This recording of Country Song was done at the very beginning of Jake Bugg’s career. From the setting of a Nottingham field to the strum of the guitar, everything about this acoustic session is peaceful and classically Bugg.
“I Won’t Wait” by Eva Stone
Eva Stone, A.K.A. Amy Holford’s musical alias offers a tender vulnerability juxtaposed to powerhouse vocals. Stone’s control of her voice, and guitar picking style make “I Won’t Wait” both pure and original.
“Elvis” by Annie Eve
Having been compared to singer Lucy Rose, Annie Eve’s voice is intoxicating and her songs introspective. Eve’s haunting voice makes “Elvis” a mesmerizing track, which effectively explores sadness, lust and angst.
“Let it Go” by James Bay
Since its release in 2014, “Let it Go” has received international success. But Burberry Acoustic tapped Bay’s talent early on in this intimate recording of the hit song.
Through Burberry Acoustic, the brand has made itself less of a high-end business, and more of a cultural endeavor. The Acoustic project has made Burberry more accessible and allowed those of us who may not consume the company’s merchandise to consume something much more poignant: the music.
Image source: wavemetrix.com