Diplo Says Don’t Do Drugs
“Drugs are not worth the risk” is not the kind of message you would expect from some of the biggest EDM producers in music right now, yet those are the exact words that show up at the end of the music video released for “Techno Feat. Waka Flocka Flame”. The video and the song, produced by Diplo, Yellow Claw, and LNY TNZ, tell the story of how a humble father who works on a farm starts renting out his barn to a local drug production operation. The father with his newfound flow of cash is then able to pay for things like his daughter’s education, apartment, and furnishings for the apartment. The daughter grows to love the new lifestyle and the sea of opportunities that she is presented because of it, even though it’s only possible because of the drug money. One night she and her friends decide to go to a club for some end of the week partying and the story takes a dark turn—the daughter ends up overdosing with the very pills that were made in the father’s farm. The last shot is a close up of the sorrow-stricken father holding his lifeless daughter in his arms, and the message is then flashed onto the screen. The video was just recently released in early October and since then has been sparking up all sorts of controversy. Primarily, people have pointed out how ironic the video is considering the source. Diplo for example plays at some of the biggest EDM festivals out there, which in turn are some of the biggest hot spots for uses of drugs like MDMA. In fact just this past summer two people died and another twenty were hospitalized for drug overdoses after attending one of Diplo’s Mad Decent block parties in Columbia, Maryland. Waka Flocka Flame is also not the type of person you would normally associate with being a spokesman against the use of these kinds of drugs. In “No Hands”, the Atlanta-born MC makes obvious references to his own drug use such as “don’t blow my high” and “my eyes red cause of all that haze.” Even though he’s talking about a different drug in this case, it still just seems a bit hypocritical.
So, what should we take away from this music video? Is it just a public relations stunt by Diplo and his friends to try and hush up critics who are calling these EDM festivals unsafe, or is it a genuine effort to make the venues a safer place for everybody? The answer probably is that it’s a little bit of both. EDM festivals are incredibly lucrative right now and bad PR could hurt their popularity, but it seems that these producers are sincerely concerned for the safety of their fans. When news broke of the two deaths for example, Diplo took to twitter saying “our hearts go out to everyone impacted by yesterday’s event. we are truly devastated.” The man himself is a father and no doubt he must have felt some guilt for the sorrow the parents of the dead 21 and 17 year olds will now have to live with. All in all, no matter what the intentions of the message are, at least the message itself is a positive one. The EDM crowd needs to become more aware of the dangers of these drugs, and it’s hard to think of better spokespersons that the crowd would listen to than the guys who are in fact making their music.
image source: izzleport.com