Don’t Worry, Be “Happy” with Pharrell
Pharrell Williams has made the quite the comeback in the past couple years, featuring on some of the hottest tracks like “Get Lucky” with Daft Punk and “Blurred Lines” with Robin Thicke also T.I. However, Pharrell has caught the media’s attention with his own solo single, “Happy”, off of the Despicable Me 2 soundtrack, snagging his own personal moment in the limelight. http://www.youtube.com/watch?v=y6Sxv-sUYtM
“Happy” is just that. It’s a feel-good pop anthem; complete with gospel choir and Pharrell’s flawlessly smooth style. It’s catchy, easy on the ears, and impossible not to groove to. It’s quickly climbed to the #2 spot on the Billboard Hot 100 and it’s clear why. This track is when simplicity meets soul and is done just right. There’s even an a cappella breakdown and some nifty clapping accompaniment that gives the track a little extra bonus before the quickly familiar chorus rolls back around.
What else makes this track great? It’s actually part of a project started by Pharrell himself called i am OTHER, a collaborative creative collective that features material focusing on really awesome perspectives on culture, music, fashion, and the arts. It even has its own YouTube channel, which launched with the hit web series, Awkward Black Girl, starring and scripted by Issa Rae (seriously, check it out, it’s amazing in every way!). Check out the channel here.
What makes this track so unique as part of this project is that it has 24-hour long music video to go with it, aptly named 24 Hours of Happy. It features tons of unique and quirky characters, from breakdancing school janitors to child ballerinas and of course Pharrell himself, and their carefree jam-out sessions to the song. That’s right, folks. ONE WHOLE DAY’S WORTH OF HAPPY CLAPPY VIDEO GOODNESS. It also features an interactive timeline that, when you enter the page, starts off at your actual time and you can move to any other time of day and see another part of the video. Endless fun for everyone! Check out the page here.