G-Eazy is Almost Famous

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http://www.youtube.com/watch?v=7LnEeRidcXw In the music video for “Almost Famous”, G-Eazy questions how long fame really lasts by portraying himself on various fake magazine covers. At first, the Oakland, California, born rapper starts off with lesser-known magazines such as East Bay Express and Hypebeast, but he soon works his way up to heavy hitters like Rolling Stone and Forbes. The progression through the magazines is meant to represent his aspirations towards fame and everything that comes along with it. At the end of the music video, however, once the photo shoots are all over, he is shown all alone as he walks out the door with his back turned towards the camera. This last shot reveals G-Eazy’s own thoughts on the matter better than the actual lyrics do in the song; G-Eazy realizes that even if he reaches his goals and achieves the pinnacle of fame, one day that fame will be gone. This leaves the song with a bit of a paradox. The song title, “Almost Famous”, implies that fame is something that G-Eazy is desperately trying to achieve—even though he knows it cannot last forever. Henceforth, the question of “how long does famous last” seems to subliminally state, “I know I can’t be famous forever, but I still want it anyway.” It’s an interesting concept that can be applied to the rest of our lives as well. It makes us ask questions like whether or not the things we’re chasing are really worth the effort, or could our time and energy be devoted instead to more meaningful things.

Deeper analysis aside, the music video itself is very well done with plenty of Easter eggs. The East Bay Express, for example, is in fact the local newspaper in Oakland, and further plays into the concept of starting from the bottom and trying to make it to the top. Furthermore, every single magazine cover is misspelled with a “z” instead of a “s,” which is most likely a reference to the “z” in G-Eazy’s own name. The music video also employs a cool editing trick that makes it seem like the entire video was shot in one take. Every time G-Eazy goes through a costume change and the screen momentarily blacks out around him actually symbolized the end of one take and the beginning of another. They purposefully filmed the costume changes as silhouettes and in low light conditions so as to make the temporarily blacked out screens less obvious. Overall, the styles for the different magazines are also spot-on and make it a lot of fun to watch the various interpretations of the covers. All in all the music video is very well executed conceptually and makes it a must watch.

[image source: https://www.flickr.com/photos/tiffanyronquillo/8648153989/]