Why We Hate to Love Taylor Swift

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I’ve tried to deny it for years.  But it’s time to come clean: I love Taylor Swift. If, like me, you have succumbed to Taylor’s charm, you are not alone. In fact, Super Saturdays are proof that even the “frattiest” among us have “Blank Space” on repeat. So why is it that no matter how hard we try to say no to T-Swizzle, her upbeat tunes always find a way to the top of playlists?

If I weren’t already a secret Taylor Swift fan, her newest album 1989 would’ve converted me. It feels genuine.  It’s fun.  And it’s impossible to get out of your head.  In fact, 1989 sold more copies in its opening week than any other album since 2012.

Her lyrics, albeit a tad repetitive, are spot on.  You have to give it to her: the girl knows her audience.  Other pop stars today, like Beyoncé, are loved in an aspirational, superhero kind of way.  But Taylor, when she sings about being “Fifteen” and “22” relates to us in a way that Beyoncé’s perfection never could.  Her lyrics may not be true poetry, but they talk about high school halls and romanticizing relationships that never got off the ground floor: things we all get.

Taylor’s lyrics combined with her super catchy beats are the ultimate power duo.  Her new album may stray from the acoustic guitar that’s come to define her brand, but the electronic sound marking 1989 creates the same feel-good sound that makes Taylor’s music unstoppable.  She continues to kill it with everything from slow ballads to dancey, synthed tracks.

As a recent Taylor recruit, I’ve come to understand why her fans love not only her music, but also her.  It is for the same reasons that critics hate her: she seems nice, a little simple, a tad dorky, and undeniably fun.  She knows she’s your typical pop star, but still rocks it unapologetically.

https://www.youtube.com/watch?v=nfWlot6h_JM

What We ThinkStaci DubowPop