Hot Track of the Week: “I Love You Always Forever” by Betty Who


Australian pop star Betty Who’s debut album, 2014’s Take Me When You Go, was filled with catchy retro-pop tunes inspired by the music of legends like Whitney Houston and Robyn. With these ambitious aspirations, you’d think her music would be a series of pretentious passes at similar levels of stardom. You’d be wrong – it’s natural talent and an infectious pop persona that have helped Who become successful. Well, that and a little luck – the “accidental” pop star got her big break when fans choreographed a marriage proposal to “Somebody Loves You” and the video went viral. Since Take Me When You Go was released, she’s opened for Katy Perry and Kylie Minogue on their respective tours. Who has also been busy working on a follow-up album, but there is no information on its release.

This week, she released “I Love You Always Forever”, a cover of Donna Lewis’s 90’s hit. The track will not be featured on her second album; rather, it is intended keep fans satisfied until she shares new work of her own.

The first verse, an a cappella section that is vaguely reminiscent of Imogen Heap circa 2005, showcases Who’s lush vocals. The song quickly unfolds into a full-on pop banger. Who’s cover preserves the grooving, syncopated melody of the original, but she ups the energy with intricate vocal layering and sparkly synth. Though the song never quite reaches a climactic moment (the bridge’s minimal accompaniment relies solely on Who’s vocals for its power) the track is a striking rendition of an old hit made new again.

Even though this track is a cover, it still showcases Who's style, most notably the effortlessness and fun of many of her other tracks. "I Love You Always Forever" is the perfect addition to any upbeat summer playlist, so be sure to check it out!

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