#SELFIE: Why We Are Still Hearing It, and the Pop-ification of EDM

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Remember that EDM song that quickly shot its way throughout the mainstream music scene? If you don’t, then chances are you haven’t even heard it yet: check out #SELFIE, by up-and-coming DJ duo, The Chainsmokers. If you’re a Chainsmokers noob, Campus Vinyl journalist Zac Westdyke put out an artist feature for The Chainsmokers a while back when they were just starting to pump out remixes that totally bumped, check it out here!  

Now, you should also check out one of their more recent releases, “#SELFIE.” The song’s annoying verses composed of girls babbling about things we could really care less to decode, paired up with a slightly sarcastic, cheesy, gritty synth drop was enough to actually make people interested in listening to the song. Along with that, creative geniuses that they are, The Chainsmokers capture an electronic song as obnoxious as the culture it is calling out. They also released an equally as embarrassing music video to accompany the song, if their point wasn’t made clear enough through the music alone: check it below!

 

http://www.youtube.com/watch?v=kdemFfbS5H0

 

When listening to “#SELFIE,” it is vitally important to understand how witty and funny The Chainsmokers, Andrew Pallart and Alex Pall, really are. The song itself is essentially an ode to the watered-down, generic electro-house songs that seem to be breaching the realm of the mainstream pop scene. Check out Andrew and Alex’s parody video of them teaching Youtube viewers “How to Take a Selfie,” below!

 

http://www.youtube.com/watch?v=54ILwmcLuZY

 

Now, why is this song still here, you might ask? Aside from simply how funny it is to listen to (for no longer than maybe 2 minutes, max, mind you), one reason we’re still hearing this song is because of all the parodies and remakes that have been inspired by the song. One of the more recent and controversial ones to surface was that of Flo Rida’s, titled “Photobomb.” “Photobomb,” a two-minute spin-off of “#SELFIE,” is Flo Rida’s rendition of a dude’s perspective of “fraternity-bro” culture from an intensely sarcastic angle. The song itself only lasted a couple of days before it vanished from the internet, but there are many speculations that the song is legit, and was not merely “An April Fools’ Day prank,” as Flo Rida insisted. I listened to the song immediately when I stumbled on an article that featured it as a stab at “#SELFIE,” and I can assure you – it sucked. After ample research, I have not been able to locate the song; if you can manage to find a copy on your own, it’s almost bad enough to be worth the effort.

 

This would not be the first time a pop-infused rapper has tried to piggyback off of the EDM scene. Does anyone remember Will.I.Am’s little mishap last year when he totally knocked off one of producer’s Arty and Mat Zo. You can check out the Campus Vinyl article that features that debacle here!

 

This is clearly something that will continue to pervade the EDM scene, so long as its tracks continue to slowly breach the top charts and become standard listening material. And for as happy as I am to see this shift happening, I am somewhat disheartened by the fact that pop’s increasing influence on electro music will be one that dismantles everything I love about it.

 

[Image source: Wikipedia.com]