“YOUTH” Ain’t All It’s Cracked Up to Be: Music Video Review

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[embedyt] http://www.youtube.com/watch?v=XYAghEq5Lfw[/embedyt]  

Don’t get me wrong; Troye Sivan is one of my favorite artists on the scene today. The gay Aussie singer offers a refreshing sound to the pop world and his lyricism and unique electronic sonic environments capture his sentiments so well. He’s caught the attention of his peers including Adele and Alessia Cara and his strong voice for LGBTQ+ rights make him someone to keep in your periphery.

I was so excited for his album Blue Neighborhood when it dropped in November of last year. I was not disappointed with a creative album featuring playful and interesting, mid-range heavy textures. The music videos he has released throughout his short career so far have been provocative, thoughtful, and enthralling. Look at Happy Little Pill or any of the music videos from the Blue Neighbourhood Trilogy of music videos.  They’re dark or brooding or emotionally gripping. This is partly why I hate to say that I underwhelmed with Troye’s newest single off his album, “YOUTH”.

“YOUTH” is Troye’s latest break into the Top 40 and this single definitely fits the label; it’s a basic pop structure song with a catchy verse hook sung by an atypical male singer.  I personally love the song; it’s easy and fun to listen to. What more could you ask for? Unfortunately, perhaps as a result of its own integrity, the music video is about as generic as it gets. It depicts Troye at a house party with the most grasping visual in the video being a hallway studded with stringed lights. While I’m all for the fun, poppy aspects of this song, I still wanted more. Yes, parties and goofing off are fun. Yes, Troye has a love interest in the video. Yes, there are lens flares. But I wanted more.

The lyrics offer some more insight between the catchy hooks and lights. One of my favorite lines is “cause we get no time for getting old before our bodies turn to stone” and there’s absolutely no weight to seen at that point in the music video. The drama of the line isn’t present. The song talks about running away with someone and not caring about the consequences and living in the heat of the moment. While this song is not necessarily one of Troye’s statement pieces, I think that’s just what I like to see from him.

Overall, I think I’m ready for Troye to get back to his old self in his music video aesthetic. “YOUTH” is fun but the story goes deeper than the video might imply.