YouTube Music Awards!
This past week, YouTube presented the first annual YouTube Music Awards! The awards consisted of 90 minutes of live-streamed performances and other creative entertainment. It was hosted by the well-known comedian Reggie Watts and Jason Schwartzman. YouTube has been a go-to site for a while now, and I don’t think I’m the only one who has quickly hit up YouTube to watch that one exceptional, really weird or kind of disturbing music video that everyone has been talking about. This year, YouTube decided to innovate and choose to use the data from the past year to award artists for creativity and excellence. First things first! Who won what?
After performing a passionate and innovative performance of his new song “Rap God” in black and white, 'Artist of the Year' went to Eminem. Taylor Swift was awarded YouTube phenomenon for her music video “I Knew You Were Trouble,” and YouTube breakthrough was given to Macklemore and Ryan Lewis for their smash video “Thrift Shop”.
Let's been real now. How did this go over?
The night was geared toward creativity, and it certainly was creative. When going for something so new and so original, it's important to grab the public’s attention. So be weird, funny, spontaneous, different and maybe be a little bit awkward – I so am for all of that! With that said, some more revision and planning probably should have gone into this endeavor. It came across very disorganized, chaotic and REALLY WEIRD; therefore the experiment has received lots of negative feedback. Lady Gaga was crying, real babies were crying, there was face painting and a fake suicide was thrown involving Avicii!
Given all that, the new YouTube Music Awards was far from dull. Honestly, I would prefer to witness an entertaining, unplanned, wild mess over a boring, typical and scripted one any day. So who knows what next year will bring, if YouTube does decide to continue with this venture. I’m hoping they take the idea and roll with it, using the criticism to make it that much better.
I would recommend checking it out! You can find the entire show on YouTube (where else). If you don’t have time for the full 90 minutes, clips of the weirdest and most standout moments are there as well!